The 13th Floor


Wall Street Journal: One of Hollywood’s most successful horror producers is taking his brand online, both for himself and sponsors.

Blumhouse Productions, best known for “Paranormal Activity,” “The Purge” and recent hit “The Visit,” on Thursday will launch a new version of its website,, featuring original news, lists and video content. Producer Jason Blum said the site will be aimed at people who are interested in “scary” content, rather than the more hard-core horror audience, mirroring the young crowds attracted to his films.

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The Hollywood Reporter:  Jason Blum’s Blumhouse Productions, a name synonymous with all things scary, is pacting with NBCUniversal to created branded video content.

NBCUniversal and the studio behind The Purge, Insidious, Paranormal Activity and M. Night Shyamalan’s recently released The Visit will launch, an online home for video content developed with advertisers.

“Jason (Blum) and his team at Blumhouse are the experts at scaring up millennial audiences and our partnership is another addition to our collection of branded production capabilities,” Linda Yaccarino, chairman of advertising sales and client partnerships at NBCUniversal, said.

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Ad Week: With horror films like The Purge, Insidious and Paranormal Activity, producer Jason Blum has become a master at reaching millennials—and scaring them to death. Now NBCUniversal wants him to do the same thing for its advertisers.

NBCUniversal announced today that it is teaming up with Blum’s Blumhouse Productions to produce branded content aimed at millennials. 65 percent of the audience that watches Blumhouse films is under 25, a particularly tough demo for advertisers to target.

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