The 13th Floor

Severed Heads and Baby Dragons: Gucci Stages the Creepiest Fashion Show EVER

I’ll be the first to admit I’m not really tuned into the world of haute couture, so this may be just my personal takeaway… but I’m actually surprised it took so long for designers to incorporate severed heads, baby dragons, mutant eyeballs and a mad scientist’s lab equipment into their latest clothing lines.

It’s true that horror and high fashion often walk hand-in-hand (no pun intended). Some runway shows can be pretty damn surreal, and often deliberately shocking — and that’s been happening long before designers like Alexander McQueen triggered gasps with bizarre theatrical staging and macabre motifs.

For example, back in 1986, legendary director Dario Argento horrified attendees at a Trussardi show by staging the bloody, giallo-inspired “murder” of a model… whose body was then wrapped up in plastic and dragged off the stage.

But when the Gucci crew hit the catwalk at Milan Fashion Week to unveil Alessandro Michele’s Fall/Winter 2018-19 line, they also ripped more than a few pages from the horror playbook… hell, they lifted entire chapters.

Michele and company treated the audience to fantasy creatures like woodland sprites and slinky serpents, eyeballs growing from hands (like the “Pale Man” in PAN’S LABYRINTH), models cuddling baby dragons… and, in the most extreme stunt of all, carrying incredibly realistic silicone duplicates of their own heads.


According to Vogue, Michele collaborated with high-end Italian FX company Makinarium — whose recent work includes Ridley Scott’s ALL THE MONEY IN THE WORLD and the new TOMB RAIDER reboot — to create the amazingly creepy “accessories” to his designs.


“He had very precise ideas about what he wanted to achieve,” said Makinarium co-founder Leonardo Cruciano, in an interview with the iconic magazine. “It was a great collaboration; he’s a true artist, with a real passion, a fantasy so intense and inspiring it pushes you forward.”

He’s right, actually — I’m feeling pretty inspired myself. How about you?

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