With THE BYE BYE MAN now in theaters, it’s only natural to assume the studio behind the feature might try to drum up some interest via a practical joke video. It’s worked wonders for things like THE CONJURING 2 (see that one here), the infamous DEVIL’S DUE prank and the CARRIE remake.

Below, you’ll find a video where people were brought into a pitch black room only to be brought face to face with a real life version of The Bye Bye Man.