The 13th Floor

So Sam Raimi Directed A Terrifying Chevy Ad?!

That sneaky Sam Raimi!

The last we saw of the director’s handy work was with “El Hefe,” the pilot episode of Starz ASH VS EVIL DEAD TV series, based of course upon his legendary EVIL DEAD franchise. But it looks like he also helmed this advertisement for Chevrolet, which spoofs traditional horror trailers.

“We approached the development of the Chevrolet trailer in the same way we would an actual movie—by thinking through the plot, characters and eventual outcome,” Raimi said in a statement. “I’ve been in plenty of theaters where the audience is so concerned for the safety of the main characters that they call out warnings to save them. That’s what this is based on.”

According to AdWeek, the spot will run in 2,300 theaters and 14,000 screens nationwide over the next six months. But you can also watch it to your heart’s content on Chevrolet’s You Tube or embedded below!